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Taking At-Home Hair Color Up a Notch

Venture capital-backed Madison Reed service debuts next month.

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By: Christine Esposito

Editor-in-Chief

Madison Reed, a new at-home hair color experience, is ready for launch next month. The service provides ammonia- and resorcinol-free professional grade products that are used in salons, and delivers them to users door. Users can choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. In addition, the start up says that later this year it will offer an additional level of service in which colorist can come to help co...

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